Frank Addante
SEPTEMBER 25, 2006
Rich Customers Target customers who will move fast and pay a premium for a unique offering. Focus Customers will only buy a simple product with a singular value proposition. Pain Killers Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.
Frank Addante
JUNE 19, 2006
Put yourself in the shoes of your customers or users. Answering only one or two of these questions won’t work. > I need to send marketing, e-commerce or e-statements emails to my customers to drive revenue or reduce costs. Blogger Template originally design by Web-Kreation Converted By Jacky Supit
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Frank Addante
AUGUST 29, 2006
Customers validate businesses. Often times, that time investment could have been better spent talking to customers or acquiring users. Rather than spending time trying to persuade a VC, wouldnt it be easier to simply say "just ask our customers"? Blogger Template originally design by Web-Kreation Converted By Jacky Supit
Frank Addante
DECEMBER 22, 2006
Unfortunately, they wordsmith themselves so far away from describing what it actually is that they sell, that their customers or users need a jargon-decoder ring to understand what they do. Customers immediately knew what we did and we established a supreme perspective by adding one descriptive word, "Premium". Lets take a bicycle.
Frank Addante
NOVEMBER 16, 2006
When working with customers or potential partners, I spend most of the meeting time asking customers questions about their business, their goals, their insight into technology, the market, etc. Blogger Template originally design by Web-Kreation Converted By Jacky Supit
Frank Addante
MARCH 12, 2007
As we evolved our business plan and tweaked our marketing messaging, our engineering team was shielded from a lot of the distraction (being in a different location, they didnt get sucked into the "water cooler" conversation or hallway chatter) and they always remained 100% focused on building innovative products driven by customer need.
Frank Addante
DECEMBER 5, 2006
I think our team at L90 was one of the most efficient and customer-focused development teams ever to be assembled. adMonitor delivered over 8 Billion advertisements per month for over 3,000 customers with 99.9% 90% Baked Rule Build 90% of the finished product – then let the customer define what the remaining 10% should look like.
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