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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

For Ethan it came down to two companies – BuildOnline or Google. ” I proclaimed to Ethan, “Google is at $400 / share. ” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it. “No choice at all!”

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. This is based on “price elasticity” and you can google that to understand it better.

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