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Gradient X Finds $3.75M For New Mobile Ad Play

socalTECH

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. Baumgart is the former Chief Strategy Officer at Adconion Direct, Mattern was co-founder and Chief Technologist at Rubicon Project, and Lum was Head of Engineering at OpenX.

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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps). Tim Cadogan , OpenX (Pasadena, advertising). Sean Callahan , SlimSurveys (San Diego, mobile apps). Greg Cohn , Burner (Los Angeles, mobile app). Sam Friedman , ParkMe (Santa Monica, mobile apps).

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. OpenX is profitable, and its ad serving software dominant among online publishers. The now-public. The now-public. The company recently reported record. Edmunds was also one of the companies.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Total: $41.0mm plus undisclosed Series A.