socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. Baumgart is the former Chief Strategy Officer at Adconion Direct, Mattern was co-founder and Chief Technologist at Rubicon Project, and Lum was Head of Engineering at OpenX.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

Both Sides of the Table

JUNE 12, 2010

Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Online DSP (demand-side platform) and ad exchange for display advertisers. Revenue model: % of total ad or data buy purchased through platform. Total: $41.0mm plus undisclosed Series A.

Venture Capital 217

Venture Capital Capital Metrics Competition 217