7 Reasons To Think Globally While Still New And Local
Startup Professionals Musings
JULY 18, 2022
This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).
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