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Frank Addantes FounderBlog: 3. Virtual Location, Location, Location

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Of all of my companies, communication was probably the strongest at L90, even though the engineering and design team were completely separated from sales, marketing, business development and customer service.

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Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. For me, this test also serves as a strategic guideline for almost everything I do: - business plans - investor pitches - sales pitches - marketing messaging - product management - press/media calls - etc.

Startup 40
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Frank Addantes FounderBlog: 2 Ears and 1 Mouth: There's a Reason

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I always tell sales reps that were not there to talk about -our- business, were there to talk about -their- business. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Startup 40
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Frank Addantes FounderBlog: 4. Build a SWAT team

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. It turned out to be a catapult for the company, and sales have been booming since then. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy.

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Frank Addantes FounderBlog: Tear Down Your Firewalls

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Within weeks, we shortened our sales cycle. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40
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Frank Addantes FounderBlog: Be Best at Something

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. It will help your company stay focused, it will build confidence in your entire organization (especially your sales/marketing team) and most importantly, your customers/users will think to go to you first.

Startup 40
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Frank Addantes FounderBlog: "Keep it Simple" - My Golden Rule

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Whether it be product development, marketing, sales, negotiating or raising capital, I find myself trying harder to not get bogged down with unnecessary details. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40