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DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. Before it became a monolithic, multi-billion dollar organization, DoubleClick was a wily, nimble startup. Guerilla marketing is especially effective when the attention getting tactic underscores the company’s vision and value proposition.

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Frank Addantes FounderBlog: GoogleClick - Who owns your cash register?

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Under Process, Over Deliver So, you need to develop a product? Build a SWAT team 3.

Google 40
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Frank Addantes FounderBlog: 4. Build a SWAT team

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Under Process, Over Deliver So, you need to develop a product? Build a SWAT team 3.

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Frank Addantes FounderBlog: Hire Entrepreneurs!

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Under Process, Over Deliver So, you need to develop a product? Build a SWAT team 3.

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Frank Addantes FounderBlog: Stay Positive

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Under Process, Over Deliver So, you need to develop a product? Build a SWAT team 3.

Startup 40
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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Under Process, Over Deliver So, you need to develop a product? Build a SWAT team 3.

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Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Under Process, Over Deliver So, you need to develop a product? Build a SWAT team 3.