Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Keyword research and budget forecasting. Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

FEBRUARY 7, 2013

Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. But more importantly Ethan developed the belief over time that consumers really needed a service that would allow them to book across many different service businesses from one convenient location.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Keyword research and budget forecasting. Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 25, 2016

There are a million ways to either research your industries market size and you’re likely to have to do some basic estimations to figure out much of that is addressable to you. But not doing basic research makes no sense. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150