Doing the Right Things is More Important than Doing Things Right
Both Sides of the Table
JULY 14, 2010
Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. To do the right activities you need to start with a top down assessment with what you’re trying to achieve with your marketing. Let me give you an example.
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