Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?
InfoChachkie
MARCH 16, 2016
However, they clearly have a long term impact on the customer’s overall satisfaction and thus their propensity to purchase additional products in the future. Startups do not always have the luxury to optimize their product for both buyers and users. Users, on the other hand, immediately saw the benefits of SaaS.
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