Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

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Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

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Social Media Media Marketing Startup 88

socalTECH

DECEMBER 27, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We launched a Digital LA - Women series with four panels starring female founders, entrepreneurs, developers and PR, which will also continue into the new year.

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Dollar Shave Club Technical Review Santa Monica Southern California 272

socalTECH

DECEMBER 26, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. 2012 has been a remarkably interesting year in terms of developments in technology. I think we're going to see a real shakeup in how people view social media.

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socalTECH

DECEMBER 10, 2010

Looking to reach Southern California's high tech executives and. socalTECH.com offers up continuous coverage of Southern California's growing high. tech economy, with interview with the movers and shakers in the industry, coverage of. venture funding and business deals, technology develops, and more from Santa Barbara.

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