Investors Know A Product Doesn’t Make a Business
Startup Professionals Musings
AUGUST 20, 2012
A business plan is an “outward facing” document for external investors, or for C-level executives within your own company. The product plan tells your developers what to build, and the marketing team what to market. For software, websites, and high-tech products, this is the “meat” of what you intend to build.
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