InfoChachkie

OCTOBER 20, 2011

Note: This is the fourth installment of an ongoing Guerilla Marketing series. Before it became a monolithic, multi-billion dollar organization, DoubleClick was a wily, nimble startup. Guerilla marketing is especially effective when the attention getting tactic underscores the company’s vision and value proposition.

Marketing 256

Marketing Media Examples Organization 256

InfoChachkie

JUNE 24, 2013

Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. The efficacy of a guerilla marketing campaign should be measured by the concrete results it generates. Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

JUNE 24, 2013

Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. The efficacy of a guerilla marketing campaign should be measured by the concrete results it generates. Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets.

Marketing 133

Marketing Conference Startup Oracle 133

Frank Addante

APRIL 16, 2007

By Frank Addante Since Googles announcement of their decision to acquire DoubleClick for $3.1 Back in 1998, DoubleClick was my #1 competitor at L90. Our product, adMonitor, was a direct competitor to DoubleClicks ad serving technology. Our product, adMonitor, was a direct competitor to DoubleClicks ad serving technology.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MARCH 26, 2007

At L90 (Startup 3.0) , we were sued by DoubleClick on the eve of our IPO for alleged patent-infrindgement. What is the Rubicon Project? Sometimes in emergency situations, and other times to take advantage of market opportunities that quickly arise. They tried to sue us in Virginia.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

AUGUST 2, 2006

Almost all of the L90 entrepreneurs were dedicated to the company long after the IPO and until the company was acquired by DoubleClick and Focus Interactive (Ask Jeeves.) What is the Rubicon Project? Entrepreneurs, by nature, are loyal and extremely dedicated.

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

MAY 15, 2006

DoubleClick, 24/7 Media, AdForce, Engage, Flycast). DoubleClick was the only one in front of us and we were stopping at nothing to beat them. “Patent Lawsuit&# We were on the IPO track and our #1 competitor (DoubleClick) filed a bogus patent-infringement lawsuit right before our IPO. It was ugly.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40