socalTECH

AUGUST 18, 2009

Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. Tags: truecar executive edmunds automotive pricing. READ MORE>>.

Edmunds 100

Edmunds Truecar Zag Santa Monica 100

socalTECH

JULY 1, 2009

TrueCar said that Damon Cleckler has joined the firm in the position, after serving as executive director of product management at Edmunds.com, where he helped develops Edmunds "True Market Value" and "New Car Finder" products. The company said Cleckler will work on aiding in development of car pricing tools on the site. READ MORE>>.

Truecar 100

Truecar Edmunds Zag Anthem 100

socalTECH

APRIL 30, 2010

TrueCar, a spinout of Zag Automotive, is headed by Scott Painter, and uses data gathered from actual dealer car sales to provide the actual sale prices of automobiles in a local area to both buyers and other auto dealers. Tags: truecar edmunds automobile trademark legal lawsuit.

Truecar 150

Truecar Edmunds Zag Santa Monica 150