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Loop Media Unveils Streaming Media Service, Backed By $10M In Funding

socalTECH

A new, Burbank-based startup, Loop Media , said on Thursday afternoon that it has launched a new "short-form" streaming media service, which it says will feature music videos, film trailers, game trailers and TV clips. The company says it plans to launch its service later this year. READ MORE>>.

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MarketCast Group Names John Batter As New CEO

socalTECH

Los Angeles-based MarketCast Group , which provides market research and consumer analytics services to the media, entertainment, sports, and lifestyle industries, has named a new CEO, and shifted its current CEO to Chairman. READ MORE>>.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. Sales, Sony Music Entertainment, in a statement. . ”

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Machinima Names New GM As Gutstein Leaves

socalTECH

Interactive Entertainment, as General Manager, to take over from current CEO Chad Gutstein, who the company said is leaving to "pursue entrepreneurial projects." Arons will now lead Machinima's creative, marketing services, data analytics, business development and operations. Gutstein has been CEO of Machinima since 2014. Warner Bros.

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Gaikai Bolsters Exec Lineup

socalTECH

Los Angeles-based cloud-based game streaming service Gaikai has bolstered its executive staff, saying today that it has named Robert Stevenson as Senior Vice President of Interactive Entertainment, and Tim Wilson as Executive Vice President, Strategic Relationships.