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How This Startup Kicked Oracle’s A$$

InfoChachkie

How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. A version of this article previously appeared on Forbes. worth $15,000.

Oracle 229
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The Power Of Mouth To Mouth Marketing

InfoChachkie

Startups must economically counteract the pervasive drone of large incumbents'' messaging. I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers. A version of this article previously appeared on Forbes.

Marketing 239