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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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Intro to the LA Startup Scene

Tech Zulu Event

Article after article points out that Los Angeles is on its way to becoming one of the most robust startup communities in the United States. It is meant to bring everyone together so that they can learn, network and leave with the sense that they now belong to a family of entrepreneurs, all trying to make LA a startup hub.

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Interview Dan Dato and Bruce Brown, Upstart.LA

socalTECH

Although Los Angeles has become a hub for the high tech startup world, Surprisingly, one of the things which hasn't happened in the Los Angeles area is any huge, successful venture acceleration programs. Dan Dato: The quickest way to describe it is it's a Techstars-like, YCombinator-like startup accelerator. What is Upstart.la?

Startup 221
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Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

The first-ever Silicon Beach Fest attracted more than 2,000 attendees from LA, San Francisco, San Diego, Santa Barbara, New York, Toronto, and London to celebrate LA startups and entertainment with panels, parties, pitch fests, hackathon, and beach games: volleyball, basketball and surfing lessons in Santa Monica and Venice on June 21-23, 2012.

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Interview with Steve Seigel, Hatched

socalTECH

What's the difference between pitching your startup on television, versus pitching your startup in real life? And how do you best take advantage of a TV audience to promote your startup? Hatched recently started into its second season. I think the best entry level position is starting in investment banking.

Startup 100
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Interview with Gregg Champion, OneCubicle

socalTECH

Our interview today is with Santa Monica-based OneCubicle (www.onecubicle.com), a new startup we ran across recently, which is looking to provide a more professional social networking site for younger people. Why did you decide to start yet another social networking site? It's not in my make up.

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Carving An Internet Niche With FamousBirthdays.com

socalTECH

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. Evan Britton: People love looking up who was born on their birthday.

Google 236