Entrepreneur GRP Partners Invest Pricing 
Both Sides of the Table
MARCH 12, 2013
It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies.
Both Sides of the Table
JANUARY 29, 2010
This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. Entrepreneurs play to win and they take losing seriously.
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Both Sides of the Table
JUNE 27, 2013
Perhaps the biggest piece of new news is that after 17 years of operations we’ve changed our name from GRP Partners to Upfront Ventures. Wouldn’t we be a bit hypocritical if we talked with entrepreneurs about innovation and change but we weren’t willing to take it on ourselves? What’s up with that?
Both Sides of the Table
AUGUST 1, 2010
There is a structural reason that VCs are investing at early stages, 2. Many (Union Square Ventures, Foundry Group, True Ventures, GRP Partners, Mike Hirshland at Polaris Ventures) do it the right way – we treat it as a normal investment and we don’t have a “options&# strategy with our investment.
Both Sides of the Table
JUNE 22, 2011
This was an audience of mostly first-time entrepreneurs. It is great for entrepreneurs and great for VCs. So here is what I have been telling entrepreneurs privately for the past 6 months. But that doesn’t mean that people are paying rational prices as investors based on intrinsic value. I believe that.
Both Sides of the Table
APRIL 3, 2010
Because it is a “series&# I plan to get into some of the deeper complexities of funds such as “cross over funds&# and “why VC’s hate to price their own deals&# at a later stage. First, if the VC does 15-20 of these under one partner then it is certain he can’t spend any time with these investments.
Both Sides of the Table
FEBRUARY 7, 2013
I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping.
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