An Enchanting Conversation With Guy Kawasaki
InfoChachkie
SEPTEMBER 28, 2011
I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. An entrepreneur, in particular, has to be likeable and trustworthy AND have a great product.
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