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Convertro Launches New Product

socalTECH

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. READ MORE>>.

Product 145
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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

in a funding led by Orange County's Okapi Venture CapitalĀis looking to help direct to consumer brands use better data to direct their marketing and other efforts. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.

Startup 113
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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Game mechanics have become a popular way of increasing user engagement and pushing user adoption, referral and retention, and many startups have sought ways to incorporate game mechanics into their sites. Why You Should Write. Status / reputation.

Startup 191