InfoChachkie

FEBRUARY 10, 2014

Research In Motion''s (RIM) rebranding effort earlier this year is a classic example of a company attempting to overlay a new brand onto a misguided strategy. A prime example of an emerging startup, which has pulled off an effective rebranding effort, is Invoca ( I am an investor through Rincon Venture Partners ).

Technical Support 250

Technical Support Marketing Advertising SaaS 250

socalTECH

NOVEMBER 15, 2011

Google, for example, recently took over a seven-story building right in the heart of Tech City and they're turning that into an application developer space for partner operations to come in and actually work with Google to come up with the next generation of technologies that are going to fuel the development of the web.

Organization 209

Organization Startup Google Invest 209

Startup Professionals Musings

NOVEMBER 27, 2011

" Examples include give-aways, contests, and celebrity stunts that grab attention. Wikipedia started this, but it is also used for technical support, software, and product reviews. No SEM plan means you are missing a huge marketing opportunity. Viral marketing. Viral marketing costs real money, but is often worth it.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

" Examples include give-aways, contests, and celebrity stunts that grab attention. Wikipedia started this, but it is also used for technical support, software, and product reviews. This is a marketing program on the Internet that you make so popular it spreads like a virus, like "word of mouth." Crowdsourcing.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Tech Zulu Event

DECEMBER 9, 2015

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. The season accelerates quickly, especially in the tech industry, so it’s best to have a plan in place before you’re overwhelmed. 2 Develop holiday sales. Images via Shutterstock.

Social Media 40

Social Media Entrepreneur Resource Tips 40

socalTECH

JUNE 25, 2009

For example, we support promotions for Sony movies, a combination of database and telecom work for interactive TV shows like the Price is Right, Deal or No Deal, the Game Show Network, and I'm A Celebrity Get Me Out Of Here.

IP 165

IP Pasadena Angels Pasadena Los Angeles 165

SoCal Delicious

JANUARY 20, 2010

While geolocation services are just now getting into the browser (see Mozilla’s geolocation features for Firefox for an example ) and the basic infrastructure being put in place, little critical mass has been achieved despite serious bids from major vendors in the past. You’re not the only one.

Web 29

Web Technical Review Web 2.0 Social Media 29