Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. This industry is so mature now that the cat-and-mouse game between companies and Google has gotten sophisticated.
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