Balance Your Marketing Spending Between Free and Fee
Startup Professionals Musings
MAY 21, 2022
The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O. Earned media.
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