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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The firm, headed by Tim Cadogan, said this morning that the new funding brings its total raised to more than $70M. Global Investment, Inc., and Presidio Ventures.

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Interview with Evan Rifkin, Burstly

socalTECH

We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. I've been in the ad network business, helping Adconian, and know the web site publishing world. That may seem very simple, but those tools are not there today.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

How did they end up with such an irreverent site and what was their objective? Private, flash sales site focused on apparel goods (women, men and children). New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). TechCrunch article.