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Burstly Adds SoftBank, Founder Collective

socalTECH

Size of the additional investment was not disclosed. investment from Rincon Venture Partners and GRP Partners. Burstly is developing a free ad management platform for the mobile phone market, and specifically the iPhone and Android operating systems. Burstly recently announced a $1.8M

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). I’ll explain in detail below. Enter Burstly.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. When we tune into any stream: Twitter, Facebook, MySpace, etc., Thus, we click!

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. This is exactly the brand that GRP Partners wants to embody. Like any firm we of course invest in the San Francisco Bay Area where 33% of my personal boards are. You won’t regret it.

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Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

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Ad.ly Gets $500K In Seed Funding

socalTECH

Los Angeles-based Ad.ly , which is developing an in-stream, advertising platform for Twitter, has raised $500,000 in a funding round. The round came from GRP Partners. GRP's Mark Suster sits on the firm's board. Suster said that the seed investment for Ad.ly

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GRP Excited to add Sam Rosen to Its Ranks. How Did He Get the Role? Hustle. Here’s the Story.

Both Sides of the Table

I’m very excited to be finally be able to announce that this week we’ve added Sam Rosen to our ranks at GRP Partners in the role of entrepreneurs-in-residence – EIR. At the time of that investment I had exchanged notes with Dave McClure who also invested. So what is an EIR and why Sam? I know Sam.

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