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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly Traditional media companies published their stories on the web. So we ended up with “real-time streams&# in Twitter, Facebook, MySpace, Blip.FM, etc. I remember in the mid-90’s when banner advertising started. was the 2-way web.

Ideas 286
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). Early evidence is good. Enter RingRevenue.