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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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What You Missed On Your Holiday Vacation, SoCal Technology Edition

socalTECH

In the latest roundup of fundings (big few weeks for San Diego, apparently): PatientSafe Solutions ($20M, San Diego, mobile health). Independa ($5M, San Diego, software for senior independence). Solarflare ($22M, San Diego, high speed networking). Ignyta ($6M, San Diego, personalized medicine).

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). The world is going mobile. The Kindle has already revolutionized book reading.

Mobile 282
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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. The nearly 300 members of TCA collaborate with each other on due diligence and then make individual decisions regarding potential investments.

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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. The nearly 300 members of TCA collaborate with each other on due diligence and then make individual decisions regarding potential investments.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

It’s no big surprise that I spend a larger portion of my time in LA working on: disruption of television, performance-based marketing, games & mobile. Consider just how much exposure the Austin community gets every year due to SXSW. It’s great to see an initiative like Seattle 2.0 It’s awesome.