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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly So PPC (pay-per-click) advertising on social networks has performed poorly to date. And if they can monetize their follower base then they have an incentive to grow their base, Tweet more, engage more and write better quality Tweets. I used to.

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