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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I covered that topic in my Twitter is RSS post.

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Choosing Internet Platforms

SoCal CTO

A very interesting topic, especially for those of us involved in developing for start-ups. The basic conclusion was that it was a bit premature if you were talking about a serious, funded start-up. Most likely, a Level 2 platform's apps also call into the platform via a web services API to draw on data and services.

Platform 150
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Why You Should Start a Company in. Los Angeles

SoCal Delicious

RSS ); Why You Should Start a Company in. Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. But emerging entrepreneurial hubs around the country are giving startup aspirants options. startup scene so hot. What makes L.A.