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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. dotbomb crash, we abandoned the technical support marketplace and began licensing our screen-sharing technology.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

While the focus perhaps should instead be on the conversations themselves and integrating them across whatever platforms within which they are taking place, the view today is instead still too much on individual tools and channels. This could also address some of the disconnect between older and newer social media platforms I outlined above.

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