Rebranding Should Be Driven By Growth, Not Desperation
InfoChachkie
FEBRUARY 10, 2014
For instance, at Expertcity (creator of GoToMyPC and GoToMeeting, acquired by Citrix) the company’s name reflected our mission to enable independent experts to directly access customers’ computers and fix their technical problems. dotbomb crash, we abandoned the technical support marketplace and began licensing our screen-sharing technology.
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