Startup Professionals Musings

APRIL 4, 2015

When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MARCH 16, 2014

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you.

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

JANUARY 17, 2013

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89