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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. ” F**k.

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Interview with Erik Rannala, MuckerLab

socalTECH

To that end, last week, Los Angeles-based MuckerLab (www.muckerlab.com) announced its plans--and a big lineup of local CEO mentors--to start up a new, YCombinator- and TechStars-type program in Los Angeles, headed by former Silicon Valley venture capitalist Erik Rannala , and affiliated with the TechStars Network. Erik, thanks for the time.