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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Thus, we click!

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Facebook popularized the short-form “status update&# and this initially is called the “feed&# but over time starts to become known as the “ stream.&# Twitter then popularizes the idea of having only a stream (e.g. But 70% of my investment decision in early-stage companies is the team. So did the media.

Ideas 286
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Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

If someone is searching ‘best coupon website deals’, they really do not necessarily (want) one answer to their question, (rather) they want to get a ranked list (based on) hundreds of peoples’ opinions. If someone is investing in me and my idea, I simply don’t want to let them down. I do everything I do all in or nothing.

Google 264
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. I later learned that they were a spin out from an investment bank. We have invested heavily in this. People said, “invest more.” And covered we did. It all made sense. They were not “real” VCs.