Ideas Organic Search Web Yahoo 
Both Sides of the Table
OCTOBER 29, 2009
was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. So did the media.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Thus, we click!
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