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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. We give users something they don't get anywhere else, for something they do every day--searching the web.

PPC 113
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. So PPC (pay-per-click) advertising on social networks has performed poorly to date. So what do we mean by in-stream advertising?

Ideas 286