Innocal Marketing Media Product 
Startup Professionals Musings
JANUARY 4, 2023
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
Startup Professionals Musings
APRIL 10, 2020
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
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socalTECH
OCTOBER 4, 2010
Los Angeles-based Mojix , the developer of radio frequency identification (RFID) technology, said over the weekend that it has signed a partnership with a reseller to provide its products in the Middle East. Mojix is venture backed by Oak Investment Partners, Red Rock Ventures, and InnoCal Venture Capital. READ MORE>>.
Startup Professionals Musings
DECEMBER 23, 2015
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
TechCrunch LA
JUNE 3, 2022
Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. And of course, those startups are by no means innocent when it comes to bad management. “If
Startup Professionals Musings
DECEMBER 10, 2014
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.
socalTECH
JULY 9, 2010
To understand what opportunity the firm sees in the market, we chatted with Greg Siegel , the firm's founder and CEO. A lot of us have been in situations where we've shared various things with people--and usually, innocently, have them forward it around, reposted it, and done a lot of things you wish they hadn't done.
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