Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 56

Marketing Startup Technical Review Innocal 56

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Technical Review 106

Technical Review Startup Innocal Mobile 106

TechCrunch LA

JUNE 3, 2022

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. And of course, those startups are by no means innocent when it comes to bad management. “If

Startup 280

Startup Netflix Los Angeles Innocal 280

socalTECH

JULY 9, 2010

To understand what opportunity the firm sees in the market, we chatted with Greg Siegel , the firm's founder and CEO. A lot of us have been in situations where we've shared various things with people--and usually, innocently, have them forward it around, reposted it, and done a lot of things you wish they hadn't done.

Innocal 150

Innocal Glendale Entertainment Sites 150