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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173
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Mojix Names Services VP

socalTECH

Vice President, Global Professional Services. Mojix is venture backed by Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. Los Angeles-based Mojix , which develops RFID technology based on research out of JPL/NASA, said Monday afternoon that the firm has named Samuel Levy as Sr. READ MORE>>.

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10 ‘Best Of Breed’ Marketing Practices For Startups

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

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Mojix Signs Middle Eastern Reseller

socalTECH

The firm said it has signed on Universal Media (UMedia), a systems integrator based in Kuwait, to deliver its RFID systems to the Middle Eastern market. UMedia will offer up consulting, system integration, and services for Mojix products aimed at the supply chain and asset management area. READ MORE>>.

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Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

What type of market, if any, is the right one? Paris has been an important market for the e-scooter industry at large, but the city has chafed against the vehicles, citing safety incidents , some of which were fatal. No major city in the world that introduced a shared e-scooter service has permanently banned them,” she said. “In

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The Corrosive Nature of Over-Introducers

Both Sides of the Table

It starts seemingly innocent enough. It’s hard enough building a valuable product or service in competitive global markets without spending time on unproductive tasks. I try to steer entrepreneurs away from over-introducers and I often find myself wanting to be careful about them becoming an investor in companies I back.

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