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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. When we tune into any stream: Twitter, Facebook, MySpace, etc., Thus, we click!

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Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

Value Prop Twitter Style : “Ranker is a social site/platform for ranking anything, powered by semantic technology that aggregates opinions into ‘wisdom of crowds’ rankings”. If someone is investing in me and my idea, I simply don’t want to let them down. The single largest source of growth is organic search.

Google 264
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. Check out TwtApps alone!

Ideas 286
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Web service architecture that provides a content management platform for the Internet. I later learned that they were a spin out from an investment bank. We have invested heavily in this.