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ReachLocal Launches ReachCast

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Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February.

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Demand Media Prices IPO, Begins Trading Today

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Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 Demand Media had initially filed for its IPO in August. Zogenix, Green Dot, MaxLinear and ReachLocal. Morgan Stnaley & Co.,

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ReachLocal Up 15 Percent After IPO

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Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 per share, after pricing below its initial offering range on Wednesday evening, and had traded as high as $15.26 The firm's stock was up in its debut despite a down market for the day, with the NASDAQ down -4.11

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Cornerstone OnDemand Jumps In IPO Debut

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Santa Monica-based Cornerstone OnDemand debuted on the markets Thursday in a strong showing, trading as high as $20.25 The firm was trading around $19.60, or 50 percent above its debut price in morning trading. Cornerstone is trading on the NASDAQ Global Market as CSOD. MaxLinear, Green Dot, and ReachLocal.

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IPO Filings Keep Coming In Southern California

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The filing of an IPO by Los Angeles-based Boingo Wireless on Friday seems to indicate the interest in public markets by venture-backed, Southern California firms has not abated. The filing comes on the heels of Demand Media 's kickoff of its roadshow to Wall Street on Wednesday, after it set an initial pricing range on its own IPO offering.

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SoCal Racks Up Another Successful IPO

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Southern California appears to be on a IPO roll this month, with the pricing of Monrovia-based Green Dot 's IPO last night and expected trading today, following the successful IPO of Beverly Hills-based RealD last Friday.