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Readz Launches Mobile Marketing Tools, Backed by $7.15M

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Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

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ReachLocal Open Sources Mobile App Development Framework

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Woodland Hills-based ReachLocal , which offers up local, online marketing services for small and medium sized businesses, said this morning that it has released a chunk of software to the open source community, to help others develop cross-platform, mobile apps. READ MORE>>.

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ReachLocal Debuts New SMB Marketing Software

socalTECH

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

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MyPoints Debut New Gifting App, Swappable

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Woodland Hills-based United Online said this morning that its MyPoints.com loyalty marketing service has launched a new, mobile app called Swappable , to help consumers buy and send gift cards. swappable gifting gift card loyalty marketing mobile smartphone android' The new app runs on both iOS and Android.

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ReachLocal Opens Office In Austria

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Woodland Hills-based ReachLocal is further expanding its European operations today, saying that it has opened up its first office in Austria. reachlocal online advertising search marketing expansion europe international' ReachLocal said the office brings its reach in Europe to seven European countries. READ MORE>>.

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ReachLocal Extends Lead Management Software To Canada

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Woodland Hills-based ReachLocal said today that it has launched its leads tracking and management software, ReachEdge, into the Canadian market.

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ReachLocal To Shut Bizzy

socalTECH

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November.