Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 29, 2009

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). People mistook the fact that these text advertisements worked in Google to say they would work in social networks.

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. I’m not trying to imply that all VC’s are socially inept – that’s not the case.

Venture Capital 274

Venture Capital Blogging Startup Slides 274