Marketing Palomar SaaS Startup 
socalTECH
JUNE 16, 2009
Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board. READ MORE>>.
socalTECH
JULY 8, 2009
Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. We can up with the initial idea of a standardized, effectiveness and scoring system--just like a FICO score for credit, or the SAT for college admittance, or the Robert Parker score for wine. Tell us a bit about your company? Why haven't people done this in the past?
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