article thumbnail

The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Partially due to the pandemic, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to projections , could actually dominate the labor market by 2024. 83 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

article thumbnail

Baby Boomers May Be Your Biggest Startup Competitors

Startup Professionals Musings

Partially due to the economy, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to a USNews article, will likely dominate the labor market by 2024. 65 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

Startup 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways Tech Entrepreneurs Can Make the Most of the Holidays

Tech Zulu Event

Email can be an invaluable resource in the tech industry, as the bulk of your target audience will already be receptive to this kind of marketing. 4 Use social media. As with email, social media is a practical way to keep your target customers informed of sales throughout the duration of the holidays.

article thumbnail

Encore Entrepreneur Is The New Baby Boomer Lifestyle

Startup Professionals Musings

Partially due to the economy, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to a USNews article, will likely dominate the labor market by 2024. 65 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

article thumbnail

Innovative Services Are A Huge Boon For Startups

Startup Professionals Musings

If you think about it, services make more sense in this social media age where relationships, personalization, and interaction are king. This the new name for professional consultants and matchmakers, whether they be for personal fashion design, business marketing, or healthcare. Everybody wins. Advisory services.

Services 101
article thumbnail

Baby Boomers Are Surpassing Gen-Y As Entrepreneurs

Startup Professionals Musings

Six out of 10 Internet users aged 50-64 use social media now, and the growth rate continues to increase. Social networking penetration by Boomers has now caught up with the other age groups, reaching about 80% across the board. Business-startup rates in America increased the most in the Midwest and South.

article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Social media marketing. Today there are huge communities online, like Facebook and Twitter, which grew in popularity for socializing with friends. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Viral marketing.

SEM 95