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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.

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Interview with Erik Rannala, MuckerLab

socalTECH

Accelerator programs--like YCombinator in Silicon Valley, and TechStars in Colorado--have come to the forefront of the minds of entrepreneurs as a way to boost their ideas quickly into the market, find funding, and into existence. You were most recently in venture capital, what drove you to move down here to Los Angeles and start this up?

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Is it Time for You to Earn or to Learn?

Both Sides of the Table

If you’re thinking about joining as the director of marketing, product management manager, senior architect, international business development lead, etc. Let’s assume that the company raised it at a normal VC valuation, which means it gave up 33% of the company and thus $5 million / 33% = $15 million post-money valuation.

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