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ReachLocal Launches New SEO Offering

socalTECH

Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Traditional media companies published their stories on the web. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. So did the media.

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