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Interview with Brian Garrett, Crosscut Ventures

socalTECH

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. Let's start with an overview of the fund. Brian Garrett: We started Crosscut Ventures about a year ago. How tough was it to start up a new fund? What do you invest in?

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Interview with Steve Goldman, Ace Metrix

socalTECH

Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. I always yearned for better metrics to allow our customers to make better decisions. So we quit our jobs about two years ago, and invested hundreds of thousands of dollars of our own money, and developed a prototype and started knocking on doors.