socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JUNE 12, 2010

Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Online DSP (demand-side platform) and ad exchange for display advertisers. Revenue model: % of total ad or data buy purchased through platform. Total: $41.0mm plus undisclosed Series A.

Venture Capital 217

Venture Capital Capital Metrics Competition 217