socalTECH

AUGUST 22, 2014

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

Advertising 230

Advertising Santa Monica Startup Media 230

SoCal Delicious

NOVEMBER 16, 2012

used in a very wide range of both web and mobile services, from Foursquare, to Yelp, to LivingSocial. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. get to all that data, in real time--which it describes as "mind-blowingly hard data problems".

Southern California 66

Southern California Software Artificial Inteligence Company 66

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it. Bill Gross is the man responsible for the overwhelming amount of monetization on the web.

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. acquired Overture for $1.63

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376